AI Content Generator
A content team was spending days repurposing one piece into eight. I built them a content engine that takes a single brief and returns a full distribution pack — long-form post, social variants, email teaser, and image prompts — formatted and queued in the CMS, ready for a human pass.
Full walkthrough · AI content generation pipeline
The problem
The content team's ratio was off. They could write one strong long-form piece a week — but repurposing it for LinkedIn, Twitter, Instagram, and email took the rest of the week. By Friday they'd shipped one good thing instead of ten.
They didn't want to remove the human, just remove the busywork around the human.
What it produces from one brief
- Long-form pieceA blog post or article in the client's voice, structured with headers, intro, payoff, and a strong CTA.
- Social variantsLinkedIn, Twitter / X, and Instagram caption versions — each shaped to the platform's rhythm, not just cropped from the long form.
- Email teaserA 100–150 word newsletter version with subject lines and preview text variants for A/B testing.
- Image promptsVisual direction prompts ready to drop into Midjourney, DALL-E, or the design team's brief.
- SEO scaffoldingTitle, slug, meta description, internal link suggestions, and keyword density check.
How the writer uses it
The brief goes in. The pack comes out in under three minutes. The writer reads, edits, approves — and ships. Time spent on the actual craft (editing, sharpening, fact-checking) increases. Time spent on mechanical reformatting drops to near zero.