Gym Registration Automation
The fitness business was losing new members in the gap between interest and first session. Forms got filled in, payments didn't always follow, waivers got chased manually, and the first class often felt chaotic. I built a single registration funnel that handles the whole sequence end-to-end.
Full walkthrough · gym registration workflow
The problem
The owner had a website, a payment processor, a CRM, and a class calendar — all unconnected. New members filled in a form, then waited for someone to manually onboard them. Waivers were chased over text. The first session schedule was a separate conversation.
Friction at every step meant a real percentage of interested leads never showed up.
How the system works
- Sign-up formBranded form captures member details, fitness goals, and class preference — routed straight into the CRM.
- Payment processingStripe checkout runs immediately after signup. Subscription vs. one-off logic depends on the selected package.
- Liability waiverDigital waiver auto-sent on payment confirmation. Signed copies stored against the member record.
- Welcome & class bookingBranded welcome email, calendar invite to the first session, and SMS reminder 24 hours before.
- CRM record creationMember tagged, segmented, and added to the relevant nurture sequence — without a staff member touching anything.
Outcome
The full member journey — from "I'm interested" to "I'm booked into my first class" — runs in under five minutes with zero manual touch. The owner sees a clean record and the new member sees a professional onboarding.